Each keyword is decomposed the way AI Mode decomposes it — into parallel sub-queries searched separately — then answered and checked for the sources it leaned on. It rewards content that covers every sub-intent, so coverage is measured as well as mentions and citations.
Peak Tram · GEO登山
The disciplined climb into AI answers.
The Peak Tram has hauled the city uphill since 1888 — one steep, deliberate line to the summit.
GEO is that climb: the disciplined work that puts your brand inside AI answers across the engines your buyers ask.
The short answer
Definition
Generative Engine Optimization (GEO) is the practice of making your brand the source AI assistants quote.
It works by structuring your content into clear, citable answers, strengthening the entity and authority signals models rely on, and tracking citations per engine — so ChatGPT, Gemini, Perplexity and Google AI Overviews name you when buyers ask for recommendations.
What We Do
The climb to being cited.
01
Citation targeting
Identify the prompts and questions where your brand should be the answer.
02
Authority & entity signals
PR, mentions and structured references that models learn to trust.
03
Answer-shaped content
Content written to be quoted, not just ranked.
04
Per-engine tracking
Citations, mentions and sentiment, engine by engine.
MethodSame questions.
Same questions.
Different engines.Same questions.
Different engines.
Every engine is asked the same questions on the same schedule — but each one is queried the way it actually answers. Grounded engines search the live web and hand back the sources they used, so we can measure mentions and citations. Knowledge-only engines answer from training data, so we report mentions and say so plainly instead of inventing a citation.
Mention — your brand appears in the answerCitation — your domain is among the sources the engine used
Each keyword is sent to Gemini with web search enabled. It returns the sources it relied on, so mentions and citations are both measured.
Each keyword is sent to ChatGPT, which answers from its training knowledge without searching the web. Mentions are measured; citations cannot be reported.
Each keyword is sent to Claude, which answers from its training knowledge without searching the web. Mentions are measured; citations cannot be reported.
Perplexity has no queryable API available to us, so each prompt is answered by a live web-searching model instructed to reply the way Perplexity does and to name the sources it would cite. Read its citations as a close proxy, not a direct reading.
Microsoft exposes no Copilot endpoint we can query, so each prompt is answered by a live web-searching model instructed to reply the way Copilot does and to name the sources it would cite. Read its citations as a close proxy, not a direct reading.
Grok has no queryable API available to us, so each prompt is answered by a live web-searching model instructed to reply the way Grok does and to name the sources it would cite. Read its citations as a close proxy, not a direct reading.
Each prompt is sent to a model answering from training knowledge in the manner DeepSeek answers, with no web access. Mentions are measured; citations cannot be reported.
Moonshot exposes no endpoint we can query for Kimi, so each prompt is answered by a live web-searching model instructed to reply the way Kimi does and to name the sources it would cite. Read its citations as a close proxy, not a direct reading.
Alibaba exposes no endpoint we can query for Qwen, so each prompt is answered by a live web-searching model instructed to reply the way Qwen does and to name the sources it would cite. Read its citations as a close proxy, not a direct reading.
What You GetWhat lands
What lands
in your cockpit.What lands
in your cockpit.
GEO is the disciplined, measured climb — the work that earns citations inside AI answers and compounds month over month.
Foundation
- Citation opportunity map
- AI authority & PR plan
Structure
- Answer-optimized content briefs
- Per-engine visibility tracking
Reporting
- Quarterly Summit Brief
- Competitor citation landscape
Good to knowQuestions
Questions
before you board.Questions
before you board.
SEO earns positions in search results; GEO earns citations inside AI-generated answers. SEO is the foundation, GEO is the climb to being the answer.
First movement comes in weeks: early mentions typically appear in 6–10 weeks. Durable, compounding citations then build over 3–5 months as authority signals propagate across engines.
Ten. Three are measured directly, each queried the way it actually answers: Gemini searches the live web, so we measure mentions and citations; ChatGPT and Claude answer from model knowledge, so we measure mentions only. Perplexity, Copilot, Grok and Google AI Mode are read through grounded proxies that hand back the sources they used, and the Asia-led engines — DeepSeek, Kimi (Moonshot AI) and Qwen (Alibaba) — are read alongside them. Where a proxy cannot give us a figure we can back, we say so rather than imply one.
No reputable agency can guarantee an AI citation. We guarantee the methodology, signals and measurement that make citations statistically likely — and we show you the data.
Free GEO Compass Scan
Earn thecitation.
讓AI引用你的名字。
Being named inside AI answers isn't luck — it's signal, structure and authority, tracked engine by engine. The Compass Scan shows where you stand today.