The Journey — SEO · GEO · AEO
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Star Ferry · AEO渡輪

The crossing between search and answers.

For over a century the Star Ferry has crossed the harbour — green and white, eight minutes flat, connecting two sides of the city.

AEO is that crossing: the work that ferries people from a question to your direct answer — featured snippets, People Also Ask and structured answers.

The short answer

Answer Engine Optimization (AEO) is the practice of earning the direct answer — the featured snippet, the People Also Ask entry, the AI Overview citation.

It combines concise, answer-first content with schema markup that lets answer engines extract and quote you verbatim, so your answer appears before anyone clicks a result.

What We Do

Direct answers, ferried across.

01

Featured snippet capture

Win the answer box for the questions your buyers actually ask.

02

People Also Ask

Answer the full question cluster around each topic.

03

Structured data for answers

Schema that lets engines extract and quote you cleanly.

04

Answer-readiness audit

Find where your pages are one edit from being the answer.

What You Get

What lands
in your cockpit.What lands
in your cockpit.

AEO ferries people from a question straight to your answer — featured snippets, PAA and the structured data that makes engines quote you.

Foundation
  • Featured snippet opportunity report
  • People Also Ask coverage map
Structure
  • Answer schema deployment
  • AEO readiness scorecard
Reporting
  • Snippet & PAA tracking
  • Competitor answer landscape
Good to know

Questions
before you board.Questions
before you board.

AEO is optimising to be the direct answer — featured snippets, PAA, AI Overviews and the structured data that makes all of them quote you.

Snippets are one surface. AEO covers snippets, PAA, AI Overviews and the structured data that makes all of them quote you.

First movement comes in weeks: snippet capture can land in 4–8 weeks once schema and content are aligned. PAA coverage and answer-box ownership then compound over 2–4 months.

You need the basics crawlable. AEO sits on the SEO backbone — that is the crossing.

Ten. Seven global — Gemini, ChatGPT, Claude, Perplexity, Copilot, Grok and Google AI Mode. Three Asia-led — DeepSeek, Kimi (Moonshot AI) and Qwen (Alibaba). AEO work targets the answer surfaces they pull from: featured snippets, People Also Ask and AI Overviews.

Free GEO Compass Scan

Be theanswer.

成為那個答案。

Featured snippets, People Also Ask and structured data — the places answer engines pull from. See which ones you already own and which are still up for grabs.

Start Your Compass ScanSee the cockpit