Field Notes
From The FrontierField Notes
From The Frontier
實戰筆記
What we're learning about AI visibility, as the frontier moves.
SEO Ranked Your Website in a List of Links. GEO Gets You Cited Inside the Answer.
SEO optimises a page to win a slot in a list of ten links. GEO optimises a brand to be the source cited inside the answer itself. What the click data actually shows, the four workstreams of GEO, and why cross-border brands in Asia have the most to gain.
Read, But Not Cited: The Invisible Middle State of AI Search
There is a state between invisible and cited: the engine fetched your page, read it, then quoted someone else. Why it happens, why your analytics cannot see it, and how to close the gap.
The ChatGPT Cliff: Why Your GEO Strategy Is Over-Indexed on One Engine
ChatGPT's grip on AI referrals has fallen from 89% to 63%. Here is what the share shift means for your GEO strategy — and which engines you have been under-indexing.
What Is AEO? The Answer Layer, Explained
AEO is not a smaller SEO. It is the discipline of becoming the sentence an answer engine reads out loud — and it now decides whether you get the click at all.
The Great Fragmentation: Why Your Brand Needs 7 GEO Strategies in 2026
No single GEO strategy works across every platform — here are seven you'll need in 2026.
Why GEO is not just SEO with a new name
SEO earned links; GEO earns citations. The mechanism, the signals, and the timeline are all different — and your playbook needs to catch up.
From field notes to the field
Read it.Then run it.
讀完，就去實踐。
The notes here are free. The hard part is the doing — and that's where the Compass Scan and our methodology come in.