The Climb In Numbers
登頂實績
From the valley to the summit.
Representative outcomes based on typical engagements — the shape of the climb, the lines we ran, and where each brand landed. Client identities are kept confidential; figures are indicative, not guarantees.
The challenge
A regional freight forwarder absent from AI answers on the queries its buyers ask first — customs clearance, warehousing and cross-border routing — with little structured data for the models to read.
The route
MTR line first: technical cleanup and schema across the site, then answer-shaped content built around customs and shipping questions, tracked engine by engine, month by month.
The summit
Now cited in AI answers on its priority queries — Gemini leading, with ChatGPT and Claude close behind — and roughly 152,000 impressions a month across 100 tracked pages.
Outcome
The challenge
Strong SEO, near-zero AI visibility — competitors owned the answer boxes on "how to" queries in its category.
The route
AEO crossing: PAA coverage map, FAQ schema, and a structured answer content engine across 40 priority questions.
The summit
Answered 31 of 40 PAA questions; cited in AI Overviews for the category within 3 months.
Outcome
The challenge
Authority scattered across subsidiaries; models could not form a clean entity for the parent brand.
The route
Entity clarity and authority signals — consolidated schema, Wikipedia-class references and PR for the parent entity.
The summit
Recognised as a single entity across Gemini and Claude; cited as the category reference within 5 months.
Outcome
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Proof fromthe climb.
攀登的實證。
Anonymised results from brands we've taken up the mountain — visibility, citations and traffic, measured before and after.